The Drucker Reading (Visual and Literary Materiality in Modern Art)
I must confess that I found this reading challenging. It was difficult to get through because of the style of writing. However, I did manage to grasp some of the basic concepts the author was trying to discuss.
Some points that were of interest to me:
The first section that caught my attention was Mallarmé's,
A Throw of the Dice, and how he positioned his poem on the page to representative to its meaning. An example of this is how he speaks of an abyss and arranges the text where it is descending portraying the falling into the aforementioned abyss. As I understand it, the reason Mallarmé started experimenting with text in this way was because he was tired of the block texts he kept seeing in newspapers, books, etc.
The Italian and Russian Futurists believed in 'absolute truth' of the text. From what I understand, what this meant was that each text, or even each character of a typeface was its own work of art. It didn't need to represent anything, but rather it was self-contained artwork, thus it needed no reference (like modernism doesn't reference the past).
The Dadaists were interested in separating the representation of the word from the signification of the word. They were trying make one re-think the representation of the word, its meaning and its effect. One pf the reasons for this was political where, they were trying to un-systemize the system through the un-education of language.
Finally, what was interesting is that this particular text dealt with the materiality of text, but only in the physical world. It didn't really discuss anything of the digital medium (I can only guess that it was written before it became a topic of discussion). It is hard to discuss the materiality of something that only exists on a computer screen, and cannot really be manipulated physically. I suppose one could argue that you can manipulate the screen or harddrive, but I'm not syre it is the same effect as directly working with the text.